Brand Identity
The Shoal is a family-run venture that brings the charm of the Mediterranean to the UK, offering vibrant, hand crafted ceramic marine art made by skilled Sicilian artisans. With colourful fish and sea creatures at its heart, the brand blends coastal inspiration with authentic craftsmanship—serving customers online, at festivals, and through bespoke installations.
For this logo design, I drew on the intricate beauty of traditional Sicilian mosaic art to craft a bold and expressive visual identity. A lively palette of curated colour combinations adds vibrancy and flexibility, allowing the brand to shine across packaging, promotions, and digital platforms.
