Brand Identity
Cummins Farm is a charming, family-run campsite located in the picturesque coastal village of Charmouth, Dorset. Nestled within a working sheep farm the beautiful Dorset countryside, the site offers a peaceful escape for campers.
I was brought on to develop a brand identity from the ground up that would reflect the warmth, character, and rural charm of the site. The goal was to position Cummins Farm as a welcoming destination while creating a strong connection to its agricultural roots and natural surroundings.
The resulting identity blends friendly, approachable design elements with subtle nods to farm life, creating a visual language that feels both down-to-earth and memorable.
