Brand Identity
The Bedford Hotel is a Regency-style retreat on Sidmouth’s seafront, offering 40 individually designed en-suite rooms with sweeping views across Lyme Bay. Set within a Grade II listed Victorian building, the hotel features a sea-view lounge bar, on-site dining with locally sourced produce, and direct access to scenic coastal walks along the Jurassic Coast.
I led a brand evolution for The Bedford Hotel, refining the existing logo to align with the hotel’s recent renovation and elevated guest experience. The refreshed design features a sophisticated colour palette inspired by the natural tones of the surrounding coastline, complemented by refined typography that reflects the hotel’s high-end, luxurious character. Subtle yet distinctive visual elements nod to the hotel’s unique seafront location and architectural features—most notably its crenellations—creating a logo that feels both timeless and deeply rooted in place.
